SpotX has teamed up with Lotame to produce a partner series on audience that will cover everything from what defines valuable audience data to creative use cases and beyond. We’re kicking off the series this week by covering the definition of audience data and discussing what the future holds for audience data and targeting.
Check out the first blog post on OTT advertising (over-the-top advertising) as a part of our PTV Topics series.
Continuing with our collection of Lotame partner posts on the value and use cases for DMPs, we’ll discussing a DMP use case you may not have considered and how you can unlock additional value from your DMP.
Gone are the days of booking your summer vacation though a travel agency. As technology has reshaped yet another major industry, the emergence of the internet and countless travel planning services has shifted the duties of traditional travel agents directly into the hands of consumers themselves.
The focus of audience buying is on people, not pages. Rather than gauging interest by proxy, advertisers want direct access to audiences that they believe are ripe for conversion. Companies offering more powerful, and finely targeted audience connections are generating…
Continuing with our collection of Lotame partner posts on the value and use cases for DMPs, we’ll be talking about how you can use a DMP to achieve effective content customization and personalization.
By launching the SpotX Audience Management Platform, we’re helping publishers activate the power of their audiences and connect with buyers interested in purchasing the impressions they generate.
We’re looking forward to a busy month packed with events all around the globe.
As part of our audience series, we’ve teamed up with Lotame to produce a collection of posts on the value and use cases for DMPs. Last week we kicked off the collection by discussing the worth of a DMP as calculated using sales-based ROI. This week we’ll be examining a consumer –based ROI approach.