The Captivation of Server-Side Ad Insertion
Digital advertising has always faced the challenge of reaching the right user, video has an even higher hurdle: getting that user to actually watch the ad. Server-side ad insertion (SSAI) fixes that.
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Digital advertising has always faced the challenge of reaching the right user, video has an even higher hurdle: getting that user to actually watch the ad. Server-side ad insertion (SSAI) fixes that.
As a global company, SpotX has a unique opportunity to help facilitate the sharing of skills, culture and talent to offices around the world. To make the most of this, we created the Global Rotation Program which allows SpotXers to…
Download your copy of this white paper, created in collaboration with our friends at Yospace and Akamai, to learn how the industry can meet the addressable ad challenge in live video and the emerging technologies that are required if the…
When it comes to digital video advertising, media owners and advertisers balance their enthusiasm with increasing vigilance — watching for fraudulent activity, hidden ads, ad stacking, domain spoofing, malware, and breaches of privacy across devices. Inventory quality is a key…
Digital audio’s recent growth indicates it could be the next big opportunity for programmatic advertising. SpotX recognized this opportunity and has built out our own Digital Audio functionality for publishers with audio inventory.
We’re getting ready for a busy September with events across the globe. SpotX Breakfast When: September 6 Where: London, United Kingdom Highlight: Clients and partners in London will head to SpotX for breakfast to discuss industry trends and new findings with an expert…
While the adtech industry was out chasing eyeballs, ear drums perked up for digital content.
So far in our blog series on ads.txt, we’ve addressed What is ads.txt? and How Does ads.txt Work?, but we haven’t covered, nor have we seen a great deal of discussion on, how ads.txt works with the content distribution model that companies like Vemba, Taboola and Ligatus bring to the table.
We’ve rolled out an Education Stipend Reimbursement program for SpotXers who wish to pursue further education to improve their career potential.