College students today represent a powerful consumer market—the brands and products they become loyal to during this time in their lives will likely have a place in their shopping baskets for years to come. However, marketers often find it challenging…
We’re gearing up for a jam-packed October, with SpotXers jetting off to events all over the world.
Traditional and digital media exist in separate economies. How do we maintain the integrity of both with convergence? That’s what this panel, “Resolving the Economics of Convergence”, sought to discover.
Today, we’re covering the final ad blocking solution, “The Reward.” This is the option to incentivize visitors to watch ads. This may seem counterproductive, but these incentives don’t necessarily need to be monetary and may carry no additional expense for the publisher.
This week, we’d like to meet in the middle and propose a compromise. Let’s take a step back and take the user experience further into consideration by exploring “ad-light” experiences.
So far in our series, we’ve been presenting the publisher with two courses of action: ask users to disable their ad blocker or ask them to make a payment. Our 5th ad blocking solution: “The Counter Attack” skips those options all together.
Over the past few weeks, we’ve covered three strategies publishers can leverage to persuade visitors to disable their ad blocker. But what happens when a user is unwilling to do so? This leads us to our fourth ad blocking solution: “The Alternate Value Exchange.”
We’re looking forward to a busy September packed with events all around the globe.
We’ve covered the “friendly” and “assertive” asks in the last two weeks, but the IAB also provides a “Limited Access” compromise.