What is a Header Bidder Wrapper and How Does it Work?
Learn how header bidder wrappers fit into the process of header bidding.
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Learn how header bidder wrappers fit into the process of header bidding.
When it comes to connected TV, no one at SpotX is better suited to share predictions on growth in the industry than Allen Klosowski, VP Mobile & Connected Television. Last week, Klosowski shared key findings and predictions on the development…
This blog post will detail the different types of marketplaces that are used to facilitate programmatic advertising.
Although header bidding has been a hot, wildly covered topic in 2017, there still seems to be a lack of clarity around what it is, specifically for video, and what it allows media owners to achieve.
We’re gearing up for a jam-packed March, with SpotXers jetting off to events all over the world.
In order to ensure that SpotX can represent verified quality inventory to buyers, we recommend that publishers directly integrate with our platform.
What is programmatic advertising? This blog miniseries explains.
Video has risen from laying horizontal and is now standing fully upright in response to the increase in popularity of vertical video. Surprisingly, vertical video has gained traction only in the last couple of years, nearly a decade since the introduction of the iPhone, whose height specs have gone from 4.5 inches to 6.23 inches in the 7-Plus. Very little vertical video content has been produced until recently.
We understand where connected TV stands now, but the question remains: What’s next?