Browse by:
APAC is the leading growth engine for almost all economic, technological, and developmental indicators, and nowhere is that more true than the growth of digital video consumption and production. With a multitude of countries and cultures to consider, the video…
The SpotX team was pleased to attend the recent “Programmatic TV” event, hosted by Adobe and gathering over 170 leading buyers, broadcasters, and suppliers in downtown Madrid. Attendees addressed a common objective: taking the temperature of the over-the-top (OTT) TV…
More than a year after GDPR took effect, companies are adopting greater transparency towards users around data use and collection. The most positive development from this period may be the awareness among consumers, who not only feel more responsible about…
The holidays are upon us, which means shoppers are out in force and advertisers are doing all they can to capture as much of the end-of-year windfall as possible. The 2019 holiday season is expected to be the biggest retail…
As the programmatic boom barrels ahead, demand for its various deal types continues to evolve. Several years ago, open marketplaces reigned with their vast scale and operational efficiencies, until concerns over brand safety and verification drove buyers toward private marketplaces….
In the past decade, programmatic advertising has evolved and grown in sophistication. No longer used as a means for monetizing remnant inventory, direct sales teams are selling premium inventory using programmatic pipes. This shift is due in large part to…
Each year at New Video Frontiers, leading members of the video advertising industry meet in London to discuss the latest trends and predictions that are shaping the future of TV. It was clear from this year’s conference that video remains…
As we’re approaching the end of 2019, it’s time to take stock of ad tech predictions and trends. Some of the predictions at the end of last year haven’t taken shape, and others have skyrocketed. Here are five trends we’re…
As part of an innovative and constantly evolving industry, women across media and marketing are used to speaking up. We often participate in panels and lead highly technical conversations. But…are we as used to speaking out when we are struggling? …
