More OTT sales, but for whom?
“OTT and CTV will continue to increase in the coming two years if Disney +, Warner Media, NBC Universal and Apple TV make their services available in the Netherlands,” explains Marco. “The forest is a perfect analogy for our current ecosystem. Consumers walk around in the forest and prefer to enjoy their walk for free. Cable companies and telcos keep their data close to the chest, like lonely tree trunks in the forest, refusing to share, while other big tech companies cut down more trees and run off with the money. And now that OTT and CTV inventory are increasing, and more OTT sales are to be expected, I wonder: who exactly will benefit from this approach?”
