As linear TV and digital video rapidly converge and consumption habits evolve, it is more critical than ever to deploy a cohesive and scalable video strategy across all screens. Marketers and media owners must learn to adapt and take advantage of opportunities in this shifting ecosystem. On June 11, SpotX hosted an event titled, “TV is Total Video” in New York City which included three panels with representatives from companies such as Magna Global, Disney, Pluto TV, Fox, Discovery, clypd, CBS Interactive and more.
In the first panel, “Opportunities in Total Video,” SVP of global demand operations at SpotX Kelly McMahon discussed what it means to have a holistic video advertising strategy across desktop, mobile, and OTT with Dan Callahan of Fox, Joseph Lipari of Twitch, and John Rogers from Amobee.
The second panel included Stephanie Layser from News Corp, Raoul Marinescu from Pluto TV, Kyle Young of the Vudu-Walmart Media Group, and Julie Anson of Magna Global. The discussion about buying and selling in the age of consolidation and how to adapt your video strategy for M&A was hosted by SpotX’s Ryan Kenney, VP of platform.
The event finished up with a session on transacting in a converging ecosystem, and how the industry is innovating to address privacy, measurement, and user experience, hosted by SpotX’s SVP of platform, Mike Laband. Mike Fisher of MediaMath, Marc Mallett from Disney, Jill Steinhauser from Discovery, and Pete Doe of clypd also joined the discussion.
Want to learn more about the future of Total Video? Download our whitepaper here.