Head of Advertising, Philo
“We wanted to make buying our inventory as frictionless as possible for advertisers, so we partnered with one of the top SSPs in the industry. SpotX not only provided the sophisticated monetization tools we needed to attract new programmatic advertisers, but their Demand Facilitation experts evangelized our story to the world of media buyers.
As a result, our advertising business is growing more quickly than ever.”
Cord-cutting in America doesn’t appear to be slowing anytime soon. The exodus of cable subscribers continues, with nearly 35 million households expected to cut ties from their providers by 2023.
TV’s next major inflection point may arrive sooner rather than later: eMarketer predicts that by 2021, connected TV viewership will surpass 200 million people, rivaling the current penetration of traditional TV.
Streaming television services like Philo are reinventing TV for the post-cable era. Philo offers a wide variety of channels delivered through a range of solutions, including connected TVs, streaming media platforms, and mobile devices. Philo’s best-in-class service includes a premier mix of 59 entertainment, knowledge, and lifestyle programming (including A&E, AMC, Comedy Central, Discovery Channel, Hallmark Channel, History, OWN, MTV, HGTV, and more) with a streamlined interface, intelligent search, and easy but powerful functionality to save and follow your favorite shows.
As a result of Philo’s customer-focused philosophy, the service has cultivated a highly engaged viewership. Its customers watch an average of nearly four hours of television every day, while enjoying access to unlimited DVR capabilities and simultaneous streaming on up to three devices.
But as streaming TV wins over more consumers, new monetization solutions are also needed to capitalize on the full benefits of digital targeting. By teaming up with a strategic supply-side partner like SpotX, Philo was able to bring the precision of programmatic audience targeting to its premium OTT inventory of live and on-demand programming.
Create a frictionless process for running programmatic campaigns across CTV and OTT
Provide greater value to advertisers through advanced monetization tools
Find a strategic partner to promote Philo’s story and unique attributes to brands and media buyers
Grew revenue by
from Q1 2019 to Q4 2019
Increased the total number of advertisers by
over the same period
Elevated Philo to a must-buy position for branded video advertisers and media buyers
with improved demand messaging
SVP, Demand Facilitation
“We started connecting with more advertisers and educating them on Philo’s programmatic targeting and unique offering. Buyers were immediately excited, and with the added value and tailored inventory packages, it quickly became a no-brainer for their campaigns”