Forecasting Archives

Media Owner’s Guide to Programmatic Guaranteed

April 16, 2020Amanda O'Haraad serving, data activation, Forecasting, programmatic guaranteed, SpotX Platform

The sophistication of programmatic advertising has grown by leaps and bounds since its inception. Once viewed as a means for selling remnant inventory, programmatic has evolved into a tool used by premium media owners to execute direct sales. This shift…

See into the future with Inventory Forecasting

November 15, 2019Amanda O'Haraad serving, ad tech, blog, data activation, Forecasting, programmatic, SpotX Platform

In the past decade, programmatic advertising has evolved and grown in sophistication. No longer used as a means for monetizing remnant inventory, direct sales teams are selling premium inventory using programmatic pipes. This shift is due in large part to…

Media Owner’s Guide to Programmatic Guaranteed

See into the future with Inventory Forecasting

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