Last month, SpotX announced the Advanced Solutions Group, a new global consulting extension led by Allen Klosowski that will guide advertisers’ and media owners’ video advertising strategies with an emphasis on the emerging OTT space.
As viewers of live and linear video content continue to increase in numbers, media owners and advertisers face the complex task of transitioning to cross-screen monetization. The Advanced Solutions Group will focus on aiding broadcasters, telecommunications, operators and providers that are interested in working with a modern video ad server in the rising video economy.
“Consumers are viewing content through multiple screens and when you look at the actual implementation of that for a media owner, it’s much more complex than it ever has been” said Allen Klosowski, VP, Advanced Solutions Group. “While it’s getting easier now to activate data, there are so many more pieces involved in this modern ecosystem. The Advanced Solutions Group will be a key resource to help enterprise-level media owners navigate this complex environment.”
By utilizing a modern video ad serving platform, SpotX partners have access to tools such as dynamic ad insertion, podding and Audience Lock data protection to maximize efficiency of cross-screen monetization efforts. The Advanced Solutions Group will bring SpotX’s holistic approach to enterprise-level platform customers who are looking to optimize their strategies.
Learn more about the Advanced Solutions Group by reading the full press release or watching the video below: