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Connected TV is a compliment to both digital video and TV media plans. But as we learned last week, it can’t be treated exactly like either.  And that is no truer than when applying audience targeting. In this video, you’ll learn a proper understanding of connected TV scalability and about the importance to adopt a different targeting strategy than what most advertisers are used to for their digital video campaigns.  

Next week, we’ll finish our Mastering OTT series by discussing the reporting and measurement capabilities available to advertisers that are running connected TV campaigns.

Want to learn more right now? Enroll in our Connected TV Masterclass and learn more about:

  • The current state of “viewability measurement” for connected TV advertising
  • The limitations of gross rating points to measure audience
  • Reviewing the current standard measurement metrics available for OTT

Read more from our Mastering Connected TV series:

Intro to OTT

Evolution of OTT

Video Types

Creative Types

Understanding Targeting

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