Data rules digital advertising and has become a type of currency in the online marketplace. At the heart of data’s value is the story it tells about the audiences. In an era of internet clutter, a major challenge for advertisers is determining how to break through the noise and connect with new and existing customers. The unique audience data that publishers bring to the table can help advertisers do just that.
SpotX launched the Audience Management Engine to help publishers activate the value of their audiences and connect with buyers interested in purchasing the impressions they generate. We’ve made it easy for publishers to increase the value of their impressions through audience-based selling.
Anchored by always up-to-date data facilitated through a server-to-server sync with leading DMPs — Lotame, Salesforce DMP (f.k.a. Krux), Oracle Data Cloud (f.k.a. BlueKai), Adobe, Neustar, and LiveRamp — SpotX empowers publishers to increase CPMs by selling relevant segments to advertisers keen on marketing to them. We can help you capitalize on the value of your audience data and exchange some of that digital currency for higher CPMs.
If you don’t have your own DMP relationship or want to supplement your audience targeting to reach more advertisers, you can also utilize our third-party integrations with DMPs like Tru Optik, Nielsen Marketing Cloud (f.k.a. eXelate), and Neustar.
This article was written by Eric Shiffman, product marketing manager at SpotX.