The focus of audience buying is on people, not pages. Rather than gauging interest by proxy, advertisers want direct access to audiences that they believe are ripe for conversion. Companies offering more powerful, finely targeted connections when it comes to audience selling are generating supreme interest from buyers.
So how can you take advantage?
DMPs offer publishers the ability to store additional data on their audience. Companies like SpotX allow you to leverage that data for selling campaigns by integrating it into our ad-serving capabilities. With our Audience Management Engine, you can:
- Increase the value of impressions you deliver. Sell your unique audiences to interested advertisers to garner higher CPMs for your private marketplace campaigns.
- Win more repeat business and secure increased budgets. Improve advertiser performance by delivering the audiences advertisers are looking for.
- Use it with ease. Populate your first-party audience segments directly into Campaign Management, putting the power of your audience right at your fingertips.
- Expand your reach. Target curated audiences with SpotX third-party audience segment integrations and reach the advertisers interested in them that you otherwise couldn’t.
Activate the value of your audience and start using the SpotX Audience Management Platform
Audience selling allows you to unlock the power of your audience, empower advertisers to efficiently reach highly valued targets with relevant creative, and command more advertising dollars. To learn more about audience capabilities on the SpotX Platform, get in touch with a member of your Account team or click here to learn more about our platform.
This article was written by Eric Shiffman, product marketing manager at SpotX.