Partner Highlight: Yospace
Yospace is a content distribution innovator specializing in server-side dynamic ad insertion (SSAI) in live and on-demand streaming. In these videos, Yospace CEO Tim Sewell and CTO David Springall discuss the latest in SSAI technology and the partnership with SpotX.
SSAI is the technique that allows you to deliver personalized ad streams to users. It enables a seamless transition in and out of ad breaks so broadcasters can deliver a TV-like experience in live-streaming content. Realizing the benefits to the user experience, broadcasters have quickly adopted SSAI in video-on-demand content in addition to live TV.
“The partnership with SpotX and Yospace is about optimizing the delivery of programmatic into live streams that maintains the user experience and the reliability, while also optimizing the revenue potential,” says Springall.