Partner Highlight: The Trade Desk
The Trade Desk is the fastest growing demand-side platform in the industry and a SpotX partner. Anna Forbes, UK General Manager at The Trade Desk, shares insight into the evolving connected TV (CTV) market in the UK market.
The Trade Desk is investing heavily in two main areas of CTV: data or measurement, as well as inventory. “With cord-cutters, audiences are flocking to connected TV, and the measurement for advertisers creates greater value on their actual activity because they can understand the value of each single impression,” she says.
Watch the video to learn more about The Trade Desk and data-driven CTV.