SpotX 2018 Brand Advisory Board
In August, SpotX hosted the second annual Brand Advisory Board Retreat, this year in Jackson, WY. Brands in attendance included Keruig-Dr.Pepper, CBSi, and more who have taken operations in house in programmatic buyer. These top brands have taken a keen interest in knowing the tech partners in the supply chain. Conversation revolved around Supply Path Optimization (SPO) and auction dynamics, and what supply partner optimization means for their organization. Learn more about the event from SpotX’s VP of Brand Partnerships, Cassidy Diamond.