SendtoNews recently expanded into programmatic monetization to supplement our direct-sold-deals. Conscious of the unique challenges associated with header bidding for video, SendtoNews sought out an innovative video-centric header bidding partner to maximize results.
SendtoNews activated SpotX’s Header Bidding Wrapper, a server-side solution purpose-built for video, which gave them access to SpotX’s 65+ demand partners.
Accessing inventory programmatically with SpotX’s header bidding wrapper makes it possible for SendtoNews to ingest additional sources of demand and compete them alongside direct buyers, capturing the highest revenue possible.
Through accessing additional sources of programmatic demand for their inventory SendtoNews was able to increase competition with direct buyers and driving up CPMs. This included 44% increase in revenue, 11% increase in eCPM, and 40% increase in call volume.
Learn more about the case study here.