Programmatic Guaranteed

As the programmatic boom barrels ahead, demand for its various deal types continues to evolve. Several years ago, open marketplaces reigned with their vast scale and operational efficiencies, until concerns over brand safety and verification drove buyers toward private marketplaces. Now, nearly $4 out of every $5 spent on programmatic flows through private channels, and within this space the fastest-growing transaction on the SpotX platform is Programmatic Guaranteed (PG).

Hear from Catherine Dale, RVP of Platform at SpotX as she explains the benefits of programmatic guaranteed.