Von der Muhll to Guide Rapid Growth in Australia for Leader in Digital Video Advertising
SYDNEY – January 22, 2013 – SpotX, Inc., the largest global marketplace of digital video ad inventory, today announced the promotion of Matt Von der Muhll to Country Director for Australia. In this capacity, Von der Muhll will be responsible for leading SpotX’s efforts to support both publishers and advertisers in Australia. SpotX has achieved significant growth since entering the market back in 2009 — over the past year the company has increased revenue 213 percent in Asia Pacific, and has increased the number of publishers it works with by 112 percent in the region.
“The demand for digital video advertising in Australia and Southeast Asia, has seen major growth over the past year,” said Mike Shehan, CEO of SpotX. “Matt’s made very important contributions to our success in providing publishers and brands direct, along with programmatic access to our superior digital video advertising marketplace. We see huge opportunity in the Asian markets, and we will continue to invest and expand our presence throughout the APAC region.”
Previously, Von der Muhll served as the Director of Media Partnerships at SpotX where he played an instrumental role in managing the growth of publisher and strategic partnerships for the APAC region. Prior to joining SpotX, Von der Muhll held positions at several marketing and media companies including Responsys, Adconion Media Group and CC Media.
“SpotX is a top digital video ad marketplace in Australia and I am excited for this opportunity to help make SpotX the go-to video tech vendor not only in Australia, but in the APAC market as well,” said Matt Von der Muhll, Country Director for Australia at SpotX. “I look forward to helping SpotX publishers maximize their yield and our advertisers find and deliver campaigns to just the right audience at the right time.”