Stephen Byrne Joins from ITV to Spearhead Growth
AMSTERDAM – June 22, 2016 – SpotX, the video inventory management platform for premium publishers and broadcasters, is expanding its operations to the Nordic region with the opening of a new office in Sweden and the appointment of Stephen Byrne as Senior Business Development Director, Nordics.
Joining from ITV, and bringing extensive experience of the broadcast and advertising technology industries, he will be based in Stockholm with responsibility to build a team to help publishers and broadcasters in the Nordics harness programmatic video technology and expand SpotX’s premium supply across EMEA.
The appointment follows a year of strong growth for Spotx, which saw revenues increase 56% year-on-year in 2015 and an international year-on-year headcount growth of 139%. Byrne will grow SpotX’s business in Sweden, Denmark, Norway and Finland, helping publishers, broadcasters and app developers leverage SpotX’s video advertising platform. Focussed on holistic inventory management, the core features of the technology include ad serving, programmatic infrastructure, and advanced analytics. This includes advising them in revenue strategies for private marketplaces and Curated Marketplaces for video, mobile video, connected TV and as well as a programmatic approach to linear TV.
Elwin Gastelaars, Managing Director Benelux and Nordics at SpotX, comments, “Stephen’s strategic experience and extensive knowledge of online video, programmatic advertising and broadcast media from ITV and Videoplaza makes him the perfect person to complement SpotX’s local presence in the Nordics, enabling us to connect with our customers more effectively and engage with new organisations quickly.”
Commenting on his appointment, Byrne adds, “I was attracted to the opportunity to work for a fast-growing global company, and to play a key role in developing its already solid Nordic presence. We are committed to offering the best in customer support to broadcasters and publishers and I’m looking forward to being a part of SpotX’s continued growth across Europe.”
Byrne joined ITV, the largest commercial broadcaster in the UK, where he was Head of VOD Commercial and Technology Strategy for ITV Hub, responsible for forging new partnerships with platform owners and operators. Before at ITV, Byrne was Commercial Director UK & NL at Videoplaza prior to its acquisition by Ooyala.
The office will be located at Vasagatan, Stockholm. It will join SpotX’s other offices in the region which include, London, Belfast, Amsterdam and Hamburg.
EMEA is the fastest growing region for SpotX. Revenue growth was particularly strong on mobile and connected TV advertising accounting for 15% of revenue globally in 2015. Net revenue from SpotX’s ad serving business grew by 74% around the world globally.
SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetise content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible. Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behaviour of today’s leading brands and maximise inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX’s ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers. Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Stockholm, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow SpotX @SpotX or visit www.spotxchange.com.
Benelux & Nordics
UK & Southern Europe
North America and Asia Pacific
Tammy Blythe Goodman