Nielsen Marketing Cloud will provide data insights for all SpotX media owners and agency clients looking to improve the performance of video media campaigns.
London, 20 January 2020 – Nielsen today announces that it is collaborating with SpotX, the leading global video advertising and monetisation platform. SpotX will utilise Nielsen’s data management platform (DMP), Nielsen Marketing Cloud, for targeting and analytics, allowing its media owners and agency clients to optimise the performance of video campaigns across Europe.
This new relationship will allow SpotX and its clients access to Nielsen Marketing Cloud’s unique data sets and audience insights to help improve understanding of core publisher audiences. The data insights will allow agencies to benefit from more detailed campaign reporting as well as provide a deeper understanding of all video advertising investments on the SpotX platform, providing increased value for advertisers and brands.
Graeme Lynch, VP, Demand Facilitation, SpotX, says: “Nielsen’s real-time DMP offers strong data and analytics capabilities which will complement our own campaign reporting. Working with Nielsen will enable SpotX to build better data knowledge and layer it on top of other third-party data resources. We look forward to offering this service to our clients in the future.”
Tom Flaye, Vice President UK & Germany, Nielsen Marketing Cloud, adds: “We are incredibly proud to be working with one of the leading video adtech platforms to support its media trading services to publishers across Europe. Through our built-in analytics and AI, the Nielsen Marketing Cloud is a hugely sophisticated tool that will allow SpotX clients to understand their customers at a level that no one else can match. Our consistent evaluation and adjustments in real-time will allow SpotX customers to make more effective and impactful video marketing campaigns, and we are looking forward to seeing the results.”
SpotX, an RTL Group company, is the leading video advertising platform unifying TV, OTT, and digital video globally. Our solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory. We deliver the data, control, transparency, actionable and real-time insights, and expert service needed to understand buyer behavior, manage access and pricing, and maximize revenue. With best-in-class technology purpose-built for video, our trusted, GDPR/CCPA-compliant solutions are employed by some of the largest media owners in the world including A+E Networks, AT&T, The CW Network, Dentsu CCI, Discovery, Electronic Arts, E.W. Scripps, Fox Corporation, fuboTV, Gannett, Microsoft, Pluto TV, Roku, Samba TV, Sling TV, and Vudu by Walmart. In early 2019, SpotX acquired Yospace which powers server-side ad insertion (SSAI) for all live and video on demand content streamed to connected devices. SpotX partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more. Headquartered in Denver, SpotX has 12 offices worldwide including Belfast, Chicago, London, Los Angeles, New York, Salt Lake City, San Francisco, Singapore, Staines-upon-Thames, Sydney, and Tokyo. Learn more at www.spotx.tv
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.