Dynamic Ad Insertion via Set-Top Boxes to Bring Household-Level Addressability to TV
SINGAPORE – July 21, 2016 – Anypoint Media and SpotX today announced their partnership in Asia to bring true addressable programmatic TV to the region.
The companies have partnered to enable advertisers to buy ad space on a household-by-household basis across the IPTV and CATV operators that use Anypoint’s targeted linear TV advertising infrastructure.
SpotX will enable dynamic ad insertion into households that match the ad’s targeting criteria. This is distinct from other programmatic TV executions in the region which focus on selling ad units on broad audience estimates.
This level of household addressability is a first for the region, according to Senior Director of Supply, JAPAC, at SpotX, Daniel Rowlands.
“The promise of programmatic TV has been top of mind for much of the industry, but has yet to come to Asia,” Rowlands said. “Our partnership with Anypoint will enable true programmatic TV to be executed in Asia for the first time.”
Anypoint Media is a Korean-based company who has access to over 6 million set top boxes in Korea.
Its cloud-based TV solutions enable linear TV feeds to switch over to digital feeds within the set-top box in order to play the targeted ads, the company’s CEO, Won Baek, explained.
“Set-top box addressability creates thriving, data-driven TV ad markets that maximise the holistic audience value of linear TV inventory,” Baek said. “This is a significant advancement for the Korean marketplace, and we’re excited to work with SpotX to expand these capabilities in markets across the JAPAC region.”
The partnership allows advertisers to purchase with advanced data and insights in a linear environment. Brands can now identify their target audience at a household level and ensure their messaging is relevant every time.
SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetise content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible. Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behavior of today’s leading brands and maximise inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX’s ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers. Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow @SpotX or visit www.spotxchange.com.
About Anypoint Media
Anypoint Media is a Korean-based company specializing in targeted TV advertising, rapidly expanding its presence to other regions. Its platform is designed to bring all the benefits of digital video advertising to the linear TV ecosystem. For more information about Anypoint Media and its targeted TV advertising platform, visit us at www.anypointmedia.com or email us at [email protected].
Tammy Blythe Goodman
Anypoint Media Contact