Publishers Can Now Access Top Worldwide Video Advertisers, Yielding Greater Monetization Potential Through Desktop and Mobile Video
IRVINE, CA–(Marketwired – Jul 9, 2014) – Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today its partnership with SpotX. The alliance further solidifies Adaptive Media’s end-to-end suite of offerings for its publishers, content owners and producers through increased programmatic video solutions.
Adaptive Media now brings the top premium video advertisers in the world to its platform, further streamlining its programmatic video marketplace and maximizing monetization opportunities for its publishers and content providers. With advertisers’ growing appetite for programmatic video, this partnership empowers publishers by providing them high-quality demand that is unparalleled in the market today.
“Our partnership with SpotX opens up all kinds of possibilities for our publishers and content owners to access more video advertising, achieve greater fill rates, and increase monetization,” said Qayed Shareef, CEO of Adaptive Media. “We already offer our publishers a robust suite of tools. Now, we greatly increase our ability to provide more high-quality demand. SpotX works with premium, hand-selected partners, and we share their same commitment to quality and brand safety. It’s a perfect fit.”
SpotX is the trusted video advertising platform for publishers, reaching upwards of 335 million unique visitors in more than 100 countries each month. With SpotX, companies like Adaptive Media can leverage advanced ad serving and programmatic technology to transact effectively with agencies, brands, trading desks, demand side platforms (DSPs) and ad networks in order to increase demand and yield for publishers’ inventory. SpotX provides industry-leading video monetization technology and services including support for Deal ID, which gives publishers unparalleled insight and control over buy side activity.
“We couldn’t be happier to welcome Adaptive Media to our platform,” said Mike Shehan, CEO of SpotX. “Adaptive shares many of our beliefs. First, that video is and will be the key driver of digital advertising for years to come. Second, that a commitment to quality and compliance is paramount. They understand the vast potential of a prosperous video ad platform that operates with the highest levels of transparency possible, and they are quickly gaining ground in the industry.”
For more information about Adaptive Media, please visit www.adaptivem.com.
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow them on Twitter @adaptive_m.
SpotX is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotX shows premium publishers and more than 1,000 world-class advertisers that there is a better way to buy and sell digital video — with trusted solutions that guarantee total transparency, brand safety and real-time control in an open market or directly executed through the SpotX platform. Headquartered north of Denver, SpotX has offices in New York, London, and Sydney and is currently ranked 6th on comScore for video ads served, reaching over 335 million unique visitors in more than 100 countries each month. For more information, please visit www.spotxchange.com and follow SpotX on Twitter @SpotX.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as “anticipates,” “believes,” “estimates,” “expects,” “plans,” “intends,” “potential” and similar expressions. These statements reflect Adaptive Medias’ current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias’ actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.