Digital advertising veteran brings years of experience to drive growth of programmatic video, mobile video and television in Europe
DENVER – 22 June, 2015 – SpotX, the trusted platform for video advertising, is appointing Leon Siotis as Managing Director, UK and Southern Europe. Joining in July from BrightRoll, Siotis will start in July with responsibility to grow SpotX’s business in the region.
The news follows the rapid growth of SpotX in 2015 and the appointments of Elwin Gastelaars as Managing Director for Benelux and the Nordics, as well as Stefan Beckmann as Managing Director for Germany, Austria and Switzerland. The three will work together to increase the adoption of SpotX’s supply side platform throughout Europe.
Siotis brings nine years of digital advertising experience from companies including BrightRoll – which was acquired by Yahoo! in October 2014 – Rubicon Project, MySpace and AOL’s Advertising.com. He joined BrightRoll in 2011 and helped build the team and client portfolio on the buy and sell-side. Prior to that, he worked with Demand-Side Platforms (DSPs) and agencies across EMEA at Rubicon Project to monetise display inventory on Europe’s leading publishers, including launching programmatic buying across the region. This followed two years at MySpace and a stint at Advertising.com.
At SpotX, Siotis will work with the leading publishers and broadcasters in the UK and Southern Europe to help them manage their video inventory and maximise advertising revenue. SpotX’s supply-side platform offers a holistic solution including ad serving, programmatic infrastructure, and advanced analytics. He will direct the team advising publishers on revenue management, including creating private marketplaces, and programmatic guaranteed deals.
Mike Shehan, CEO of SpotX, comments, “Leon Siotis brings years of digital experience gained at some of the industry’s major advertising platforms. He launched Real-Time-Bidding (RTB) and programmatic buying to agencies across Europe and worked in video at BrightRoll, Yahoo! and at Advertising.com. We couldn’t ask for better experience in Europe than the combination of Siotis, Beckmann and Gastelaars to help publishers and broadcasters optimise their revenue from video, mobile video, IPTV and programmatic TV advertising.”
Leon Siotis, Managing Director, SpotX UK and Southern Europe adds, “Programmatic video is the fastest growing area of advertising. The industry has made incredible progress over the past five years, but it is still in its infancy with huge potential for growth. I’ve witnessed lots of innovation on both the buy and sell-side and SpotX is at the forefront of this, leading the market around the world in developing software to help broadcasters and publishers manage their video and mobile video inventory now, and their programmatic TV inventory in the future. I’m excited to work with industry-leading clients, grow the team, and build the business across the UK and France, Spain, Italy and Turkey.”
SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetize content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible.
Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behavior of today’s leading brands and maximize inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX’s ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers.
Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow SpotX @SpotXchange or visit www.spotxchange.com
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