For publishers, the connected TV (CTV) landscape is a whole new world, and like any new market, it offers both opportunities and challenges. By occupying the same place in consumers’ lives and living rooms as traditional linear TV, these devices — Apple TVs, Roku boxes and even web-enabled gaming consoles — are providing a different class of publishers with access to one of the most coveted audiences in media.
As penetration of connected devices grows, it becomes ever more important for publishers to master the platform. This white paper discusses some of the challenges presented by the ever evolving viewing audience and also provides some recommendations for publishers looking to best leverage CTV in their cross-screen strategy.
Download your copy to learn:
- What the rise of connected TV devices means for publishers and broadcasters
- How audiences are changing the way they consume video content
- How programmatic tools can help publishers capitalize on the emerging CTV market