GDPR
SpotX’s Data Protection Strategy
SpotX’s Data Protection Strategy
On May 25, 2018, the EU’s General Data Protection Regulation (GDPR) will go into effect and fundamentally change how companies are legally able to handle personal data. The regulation applies to all companies, even those outside the EU, that process personal data of people in EU member states.
SpotX is taking a proactive approach to solving for GDPR as we see GDPR compliance as an opportunity to increase our focus on consumers and strengthen our already robust practices for keeping data private and safe. We are embracing the privacy-by-design mentality and taking a forward-looking approach to compliance. As we innovate and bring new products to market that enable media owners and publishers to monetize across all streams and screens, you can rest assured that we’ll rely on our privacy-by-design framework to stay ahead of the compliance curve.
The EU’s General Data Protection Regulation (GDPR), set to go into effect on May 25th, 2018, will fundamentally change how companies are legally able to handle personal data. Given that much of the value creation of adtech companies is derived from applying data to deliver more relevant advertisements, the implications are massive for our industry.