Video ad serving platform SpotX today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
Video ad serving platform SpotX today announced a new header bidding suite built specifically for video.
While client-side header bidding makes sense in display, where the header bidding phenomenon first emerged, the industry has continued to evolve, moving towards server-side model.
Header bidding emerged as a key trend for display in 2015, but given the inherent complexities associated with video, it’s only natural that header bidding for video didn’t emerge until at least a year later.
SpotX Senior Director of Product Management Kevin Hunt clears up some of the misconceptions surrounding header bidding.