Looking back less than a decade ago, TV advertising meant buying a spot within a certain program and hoping your target audience was tuning in. Today, that has shifted completely to where advertisers can reach specific audiences wherever they’re…
People are consuming content on connected devices at a scale we’ve never seen before, which is opening new opportunities for advertisers. Implementing a connected TV (CTV) advertising strategy can become challenging with the significant fragmentation of the CTV and over-the-top…
Kristen Williams, VP of strategic partnerships at SpotX, recently discussed the top data activation trends to watch in 2019 — from changing consumer expectations of ad experiences to new ad spot formats to shifts in the way advertising is transacted….