Kyle Benn, Author at SpotX

2 posts, 0

Kyle Benn is VP of Mid-Market, Demand Facilitation at SpotX, leading the North American mid-market sales team and tasked with driving national agency and client-direct revenue. With more than a decade of experience in digital advertising, Kyle focuses on programmatic direct, private marketplaces, and managed services to help media agencies and brand marketers understand the value of video ads.

The 6 Most Important Political Advertising Trends for 2020 and Beyond

September 30, 2020Kyle Bennconnected TV, CTV, digital advertising, political ads

This post was originally published on April 20, 2020, and was updated with new data on September 30, 2020. It’s time to throw the political advertising playbook from the last election cycle out the window. With the continued rise…

The Advertiser’s Guide to Data Activation

April 15, 2019Kyle BennAPAC, data activation, EMEA, LATAM, online video, OTT, U.S.

It wasn’t too long ago that the only concurrence in the digital video industry at large was the actual media itself and the third-party data housed by data management platforms (DMPs) used to target these campaigns. When all we were…

The 6 Most Important Political Advertising Trends for 2020 and Beyond

The Advertiser’s Guide to Data Activation

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