Data Enablement: Your Guide to a Changing Landscape
Did you know that U.S. firms spent over $19 billion on third-party audience data & data-use solutions in 2018, up 17.5% from 2017? This increase has occurred in part by the rise in digital advertising and is in spite of increased scrutiny on the use of consumer data.
It’s undeniable that quality, actionable data is essential to advertisers. Quality data improves advertiser planning capabilities and makes targeting more efficient. In short, good data can improve campaign lift. Premium video, including desktop, mobile, and CTV provides advertisers with the strongest way to connect with consumers. But where to start?
In this course, we’ll show you everything you need to know to combine both first- and third-party data with your video advertising strategy, in order to supercharge your campaigns.