The campaign for ‘Non ci resta che il crimine’ was planned through Media Insight, and distributed on Paramount Channel, Spike and VH1 of the Viacom Pubblicità and Brand Solutions broadcaster
Milan, 28 January 2019 – SpotX, the leading global video advertising and monetisation platform, has announced its collaboration with Viacom Pubblicità & Brand Solutions for an Addressable TV campaign to promote the new RAI Cinema movie, “Non ci resta che il crimine”.
The planning of the Addressable TV campaign, which ran for a duration of two weeks, was managed by Media Insight and distributed by SpotX on Paramount Channel (channel 27 of the dtt), Spike (channel 49 of the dtt) and VH1 (channel 67 of the dtt). All selected channels are part of Viacom Pubblicità & Brand Solutions.
This click-to-video Lanner (L-shape banner which appears alongside the screen during a programme broadcast) format allows consumers to interact with the advert through the TV screen by pressing the OK button on the remote control which directs audiences to the movie trailer. The format allows the advertising message to be clearly seen while providing an unaltered viewing experience of the TV content. The campaign targeted audiences during the evening prime time with the campaign precisely timed for 7pm to 11pm.
“RAI Cinema is the first movie enterprise to invest with SpotX in Addressable TV advertising and we are proud to have been chosen for the implementation of the launch campaign for the new movie ‘Non ci resta che il crimine’”, says Giuseppe Bronzino, Managing Director of SpotX, Italy. “Our ongoing partnership with Viacom Pubblicità & Brand Solutions, which began in March 2018, is testament to the quality of the solution and SpotX’s commitment in delivering high impact, cutting-edge technologies”.
Paolo Romano, Direttore Generale VIMN Advertising & Brand Solutions comments: “We strongly believe in the Lanner mode of communication and its capabilities. Thanks to the Addressable TV format it is possible to transfer specific advertising messages, reaching the target audience in a precise and direct way and in the moment of highest attention, through impactful creativity and putting the user at the center, without being intrusive. This technology combines the worlds of TV and digital and presents an important trend for the future.”
VP, European Strategy
SpotX is the leading global video advertising platform that enables media owners and publishers to monetise premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetisation solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behaviour, manage access and pricing, and maximise revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimising media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Chicago, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.