Ten years of Spotx

The First Online Video Advertising Marketplace




Having experienced strong growth and record profits in 2005, Booyah Networks began to investigate other online marketing verticals that it could pursue with its bank of intellectual property, capital and search marketing experience. Sights were set on online video advertising, a potentially explosive market that was beset with standardization and integration problems. Booyah Networks saw that many of the industry's problems could be solved by applying some of the best practices and technologies employed in the sponsored search market. Consequently, SpotXchange was formed in 2007, and at the time it was the first online video advertising marketplace.

SpotXchange Closes Its First Funding Round

SpotXchange secured its first round of angel funding, spurring the development of additional platform features and an expansion to business development.

                                                                                                                                    


SpotXchange Launches Targeting Tool Suite


In 2009, SpotXchange launched the industry’s first advanced targeting tools to help advertisers reach their audiences and continued to hire the team and expand nationally.



SpotXchange First to Market with a Real-Time Bidding Solution for Video


In 2010, SpotXchange launched its real-time bidding solution, which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory made available through SpotXchange's auction-based marketplace.


SpotXchange Optimizes Campaign Performance with Otto™


Otto™ is machine learning auto-optimization technology for video advertising. Building on SpotXchange's advanced audience targeting, Otto automatically optimized campaigns to achieve the best performance at scale by improving campaign results immediately, without the limitations of human evaluation.



SpotXchange Introduced SkipIT




There’s more than one way for media owners to maximize the value of their video inventory. With this in mind, we launched SkipIT, a product allowing consumers to skip watching pre-roll ads in exchange for paying a small fee. With this product, we gave the power of choice back to the consumers, freeing our advertisers of the negative brand associations that can be gained from watching an irrelevant or unwanted ad.



SpotXchange Debuts Private Marketplaces


SpotXchange introduced Private Marketplaces, which allowed media owners to call advertisers to bid on their inventory on an invite-only basis.


Rolled Out Programmatic Tool Suite for Publishers


This new offering marked a first in video, giving publishers insight into who their buyers are, what segments of their inventory are most in demand, the associated bid density and CPMs of advertisers’ bids, and the tools to make selling decisions based on those insights.


Ernst & Young Awards SpotXchange Founders as the 2013 Entrepreneurs of the Year


SpotXchange Undergoes First Major Rebrand

SpotXchange debuted a new website, logo, tagline and overall look and feel to highlight the progression of the company over the last several years.

SpotXchange Takes Top Spot in comScore Video Rankings

SpotXchange earned its first #1 ranking for video ads viewed in comScore’s January Online Video Rankings, surpassing Google and AOL.


RTL Group Acquires 65% Majority Stake

In July 2014, SpotXchange became part of RTL Group, a global leader across broadcast, content and digital, with interests in more than 80 TV channels and radio stations, content production throughout the world and rapidly growing digital video businesses. RTL Group is a division of the international media company Bertelsmann.

To find more jobs at RTL Group, visit: http://www.rtlgroup.com/careers.


SpotXchange BLX

SpotXchange and RTL Nederland launched a joint venture with the opening of a SpotX office in Amsterdam. The move brought SpotXchange’s programmatic expertise and sales and account support to premium publishers in Belgium, the Netherlands and Luxemburg.


SpotXchange Singapore

SpotXchange responds to explosive industry growth across the JAPAC region by opening an office in Singapore.


SpotXchange DACH

SpotXchange strengthened our foothold in Europe with the opening of an office in Hamburg, appointing Stefan Beckmann to head our growth across Germany, Austria and Sweden.


SpotXchange Becomes SpotX


We shortened our name to highlight our evolution from an ad exchange to a holistic inventory management platform, developed specifically for the supply side.






SpotX Supports Outstream

SpotX launches the In-Content Ad Unit to allow media owners who don’t have a lot of video content to rap the benefits of video advertisements by inserting them within paragraphs of text content.

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SpotX Stockholm

SpotX opened an office in Stockholm to propel growth in the Nordics region, appointing industry veteran Stephen Byrne to accelerate business among media owners across Sweden, Denmark, Norway and Finland.


Total Video




Direct Integrations Suite


SpotX revamped the Direct Integrations Suite, aimed at reducing latency and improving transparency for publishers using our various ad products.






SpotX.tv

Over the past several years, SpotX has taken a leading position in the convergence of digital video and traditional television. The transition to SpotX.tv marks the next stage in our evolution. For us, .tv stands for Total Video, and this move represents our commitment to the convergence of all video screens, including television, desktop, and mobile devices, to form an integrated ecosystem where media owners manage and monetize their inventory holistically.