Brand safety and quality assurance have been embedded into the SpotX core values since day one. It takes a mixture of people, technology, and processes to effectively fight low-quality, invalid and unsafe ad placements. When it comes to fraud such…
With the elevation of brand safety in ad tech over the last year, having a multi-tier brand safety strategy is more important for buyers today than ever before. Join us as we explore the most common forms of fraud in…
Last week was a great week to be in Sydney and work in advertising, with the inaugural launch of Advertising Week APAC #AWAPAC. What a jam packed week. The Advertising Week team did such a good job at showcasing all…
It was great to be back in Tokyo, Japan for Advertising Week Asia and this time, we had the pleasure of having our chief revenue officer, Sean Buckley, and managing director of Asia, Gavin Buxton, in market also. Ken Harada,…
Over the last couple of weeks, we’ve spoken with our global managing directors on the trends, challenges, and opportunities for ad tech in each region across Europe and Asia Pacific. This week, we’re talking with SpotX managing director for the…
Last month, hundreds of publishers gathered in snowy Vail, CO for another Digiday Publishing Summit to discuss ad tech opportunities, innovations and trends. Sean Buckley, chief revenue officer at SpotX, joined Brian Rifkin, co-founder of JW Player on stage to introduce Video Player Bidding,…
In 2017, SpotX began expanding its presence in the Japanese ad tech market. Ken Harada, country manager of Japan at SpotX, joined the team to lead these efforts, and has already seen the market expand tremendously within the last year….
For publishers looking to get the most out of targeting the right audience, data enablement and leveraging first- and third-party data are key factors for success. So, what’s the difference between the two, and how can a publisher successfully manage their…
To give insight into our team’s thoughts on GDPR, we asked senior product manager and SpotX GDPR Task Force member Jessica Berman for her opinion on the regulation. Check out the video to hear: Requirements of the GDPR regulation How GDPR solves…
Last week, we spoke with Sebastien Robin on trends, challenges and opportunities in ad tech in France. This week, we sat down with Chris Blok, country manager of Australia and New Zealand at SpotX, to check in the shift from…