On March 18, 2021 we provided an overview of Google’s Privacy Sandbox, a forum for Google and other players in the ad tech industry to propose privacy-centric tracking alternatives to the soon-to-be deceased third-party cookie. As a reminder, cookies are…
Tracking consumers across the internet is not a new concept. Through the use of cookies, site owners and ad tech vendors obtain valuable information on user behavior to serve ads that are relevant to users’ interests and online activity. These…
In January, Google shared their plans to phase out support for third-party cookies on Chrome by 2022. Chrome is not the first browser to take this posture. Both Apple’s Safari and Mozillia’s Firefox took similar stances of blocking third-party cookies…