Freemium OTT live and ‘catch-up’ service to be supported with programmatic advertising
LONDON, Monday 17th July, 2017 – SpotX, the video ad serving platform, has been appointed as the ad serving infrastructure for TVPlayer across all their inventory, including connected TV, desktop and smartphones. Advertisers and their agencies can now target TVPlayer’s one million-strong audience viewing 106 UK television channels using data-driven buying.
TVPlayer enables viewers to watch the best free-to-air UK TV channels including BBC One, ITV, Channel 4, Channel 5 and Dave. It is available on desktop and a free downloadable app on iOS and Android smartphones and tablets, Amazon Fire, XBOX, Roku, Windows 10 and Apple TV.
SpotX’s video ad serving platform will enable pre-roll and in-stream advertising within TVPlayer across all these internet-connected devices whilst allowing buyers to transact via private marketplaces and Curated Marketplaces for control and transparency. Advertisers can target customers based on viewing habits as well as leveraging TVPlayer’s first party demographic data. In partnership with YoSpace, SpotX is also providing the monetisation framework for server side ad-insertion on selected TVPlayer livestreams.
Rob Hodgkinson, Chief Operating Officer of TVPlayer, explains, “Consumer viewing habits have significantly changed over the past few years. People want to watch their favourite TV shows on any device whenever they want, at home or on the go. We provide a one-stop-shop for the best of British TV, supported with advertising delivered through SpotX’s infrastructure.
We selected SpotX because their modern ad-server combines programmatic infrastructure alongside traditional ad serving functionality, enabling TVPlayer to compete multiple demand sources simultaneously in a unified auction.”
Leon Siotis, Managing Director, UK and Southern Europe at SpotX, adds, “TVPlayer has a premium audience of connected TV viewers, including a high proportion of Millennials which can be hard to reach with traditional media. Now advertisers can advertise to them in a ‘lean back’ TV environment, during premium programmes, using programmatic technology and leveraging device-level real-time data. This offers major brands a compelling environment to reach ad-funded video on demand (AVOD) viewers at scale in the UK.”
TVPlayer is already available across a range of devices and has had more than 3 million app downloads in the UK since launch in 2014. An additional premium subscription service, TVPlayer Plus, is available, offering an additional 30 channels not available on freeview or Freesat for a monthly fee of £5.99.
About TV Player
TVPlayer is a freemium over-the-top TV service, offering over 75 free-to-air and 30 pay channels to over one million monthly users in the UK for only £5.99 per month. It is available on desktop and a free to download app on iOS and Android smartphones and tablets, Amazon Fire, XBOX, Roku, Windows 10 and Apple TV.
The TVPlayer app has been downloaded over 3m times and is regularly featured in the App stores. TVPlayer is backed by a group of investors, including A+E Networks, the joint venture of Disney-ABC Television Group and Hearst Corporation.
SpotX is a video ad serving platform providing media owners with monetisation tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetisation tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behaviour, manage access and pricing, and maximise revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast, and Singapore. In July 2014, RTL Group, a leader across broadcast, content and digital, acquired a 65% stake in SpotX. For updates, follow SpotX on Twitter and LinkedIn.
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