Publishers Clearing House’s unique video inventory with Moat-verified 87% viewability now available in the SpotX platform.
DENVER – November 7, 2017 – Video ad serving platform SpotX today announced that PCH/Media, the digital arm of Publishers Clearing House, has selected SpotX to provide programmatic infrastructure and ad serving across its primary desktop properties.
Rather than relying on cookies to draw inferences about their audience, PCH leverages first-party user registration data which gives them a unique level of insight into each individual impression. By leveraging SpotX’s ad serving platform, PCH/Media (PCH) will be able to deploy the full gamut of direct and programmatic sales techniques to monetize desktop inventory in transactions enhanced by industry-leading audience data.
“Our user registration process makes it possible for advertisers to leverage true identity data to improve the relevance and effectiveness of every ad served,” said Spencer Scott, Head of Media Platforms, PCH/Media. “SpotX’s platform will allow us to make our high-performing inventory available to new sources of programmatic demand, improving outcomes on both sides of the transaction.”
In addition to powering transactions through private and Curated Marketplaces, SpotX will also provide mediation for PCH’s own direct-sold deals. Through this partnership, PCH can leverage SpotX’s dedicated Demand Facilitation team which has already helped structure hundreds of deals and assisted in fostering relationships with a host of new DSPs.
“We’re thrilled to provide advanced ad serving capabilities to make PCH’s unique audience segments available programmatically,” said Ryan Kenney, VP, Platform Services at SpotX. “Our suite of monetization tools will increase efficiencies in the buying process, allowing PCH to realize maximum returns on their high-viewability inventory.”
SpotX is a video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney. In October 2017, RTL Group, a leader across broadcast, content and digital, completed its 100% acquisition of SpotX. For updates, follow SpotX on Twitter and LinkedIn.
As a publisher and retailer, Publishers Clearing House (PCH) combines first-party identity and purchase data from our customers to offer deep insights about what motivates them. In the past, PCH has used this data to fuel its rapid growth. Now, PCH/Media has made this data available to marketers too, with digital media and targeting solutions that persuade people to action.