The multiplatform on-demand video service partners with leading inventory management experts to expand monetization of its long-form CTV content.
Denver, CO (March 16, 2017) – OVGuide, today announces its partnership with inventory management platform, SpotX, to monetize its catalog of long-form video content on connected TVs.
OVGuide’s movies and TV content, which can be found on Roku, Apple TV and smart TVs, is being made available via SpotX’s programmatic enablement and ad serving technology, giving buyers exclusive private marketplace access to highly-sought after, long-form CTV inventory. (See examples of OVGuide’s free movies here.) SpotX’s Curated Marketplaces and Demand Facilitation team will provide bespoke buying options and efficiencies for advertisers.
“The number of agencies and brands looking for long-form connected TV content has exploded over the past six months,” said Ryan Kenney, SpotX’s VP, Platform Services. “Through the work of SpotX’s Demand Facilitation team, we’ve created a Curated Marketplace specifically for long-form CTV content to cater for the demand. OVGuide has seen a strong uptick in business as a result of being involved in this Curated Marketplace and other direct and programmatic buying options through SpotX’s platform.”
OVGuide currently powers over 25 Roku ad supported video on demand (AVOD) movie and TV channels, of which 15 are owned-and-operated channels. The multiplatform service is also known for offering search of all online video content, one of the biggest sites of its kind. Its Android, iOS and Roku apps have been downloaded millions of times by users around the world.
“Through strong data technology, leveraging programmatic ad buying and the robust macro data that Roku enables on its platform, we can offer advertisers targeting across high value digital video streams,” said Thomas Dodson, OVGuide’s VP of Operations. We’ve amassed a large catalog of premium content, and we’re looking forward to driving monetization with SpotX.”
OVGuide is a subsidiary of Alki David’s FOTV Media Networks.
OVGuide: Tom Pual Jones, 310-383-4991, firstname.lastname@example.org
SpotX: Chris Byrne, 646-683-9184, email@example.com
SpotX is a video inventory management platform providing media owners with monetisation tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic enablement technology, and other monetisation tools, including outstream video ad units and solutions for connected TV. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behaviour, manage access and pricing, and maximise revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast, and Singapore. In July 2014, RTL Group, a leader across broadcast, content and digital, acquired a 65% stake in SpotX. For updates, follow SpotX on Twitter and LinkedIn.
OVGuide.com is the comprehensive source for the discovery, via search or browse, and consumption of free high quality online videos, including TV shows, full-length movies and clips from hundreds of sources. In addition to the website and mobile applications, OVGuide has a strong presence on CTV platforms, especially on Roku where OVGuide powers a network of over 25 AVOD movie channels. These Roku channels generate tens of millions of ad impressions monthly for the library of over 10,000 free movies and tv shows. The service has over 45 million topic pages covering over 20 categories, with technology to provide structured context to any unstructured data source. OVGuide is headquartered in Los Angeles and is a wholly owned a subsidiary of FOTV Media Networks.
To learn more visit ovguide.com.