Over the past decade, mobile has become the dominant platform for digital advertising. Because of how prevalent mobile devices are in our lives, the smartphone has become the bridge that connects traditional linear television campaigns with larger cross-screen digital efforts.
This white paper dives into the mobile advertising landscape — specifically the mobile video advertising landscape — exploring where it stands today and where we see it heading in 2017 and beyond.
Download your copy to learn:
- How mobile video usage is growing across the world
- The latest industry trends in mobile video advertising
- Challenges and opportunities of mobile video advertising