In the last year, the ad tech industry introduced new buzzwords, which brought new challenges, trends and opportunities for growth. Gavin Buxton, managing director of Asia at SpotX, the recent addition to the SpotX team, shares his predictions for the digital video advertising ecosystem in Asia this year.
The biggest trends in Asia? Data driven personalised ad campaigns that have become increasingly important for brand advertisers across Asia who are interested in reaching the right audience at the right time.
This demand, and an increase in advertiser spend has already driven a significant shift in the mindset of broadcasters, OTT providers and hardware providers right across Asia to make the TV advertising experience more addressable, data driven and personalised.
Learn about the challenges, trends, opportunities and much more insights from Gavin about Asia in the video below: