Gone are the days of booking your summer vacation though a travel agency.
As technology has reshaped yet another major industry, the emergence of the internet and countless travel planning services has shifted the duties of traditional travel agents directly into the hands of consumers themselves.
Brands dedicated to providing consumers with rich travel experiences have rapidly adapted to the changing digital landscape and have transitioned their advertising strategies to now focus on travel intent consumers.
The recently released SpotX white paper, Travel and Tourism: How Digital Video is Changing Engagement, focuses on key challenges and opportunities for travel brands as they navigate the rapidly evolving world of digital video advertising.
Get your copy today to learn:
- How millennials are helping drive the shift in consumer viewing behavior toward mobile devices at a rapid pace.
- How digital advertising’s ability to measure campaign performance across devices can be a key to travel and tourism marketing success.
- Why digital video proves invaluable throughout the consumer buying process in travel.