SpotX recently held an event in London to discuss several key topics in the digital advertising space. The BreakfastXchange event featured two panels including connected TV and the ever-changing agency landscape.
Connected TV Panel
In this panel, SpotX discussed the recent research on the outlook of connected TV advertising in the big five European countries. Leon Siotis, MD for United Kingdom and Southern Europe sat down with Nick Reid, Adobe Advertising Cloud, Sarah Rose with Channel 4, and Matt Rennie with The Box Plus Network to talk through the findings and learn more about what is on the horizon for connected TV in EMEA.
The panel focused on the rising consumption of connected TV from a user perspective, and the impact on advertising and the benefits that these devices bring to the ecosystem. Check out the full recap below:
The Changing Agency Landscape
SpotX also held a panel titled, “The Changing Agency Landscape,” moderated by Ian Harman, Head of Demand for United Kingdom and Southern Europe at SpotX. Also part of the discussion was Hossein Houssaini with The Havas Group, Kevin Wong at PwC, Liz Duffy with Total Media, and Amir Malik with Accenture.
“Technology is changing the whole landscape right now,” explained Hossein Houssaini. “There’s a lot of consolidation going from creativity to technology to buying media and in order make this work from a data driven perspective, we need to make sure all entities are working together.”