Okay, so maybe they don’t feel like they can rule the world, but here at SpotX, we try to make training as fun and engaging as possible for our media owners to ensure that they feel as confident as possible in their SpotX accounts.
How do we do that? To paraphrase a quote from a favorite show of mine, the answer is always in the banana stand. Let’s dive into the three main strategies we employ to strengthen our clients’ confidence with their SpotX accounts.
1. Switch up the training medium.
First, we offer varied mediums of education. We create trainings via your typical SCORM files. We also offer article-style trainings, as well as animated videos. And in addition to varied mediums of education, we offer industry training as well as account-specific training. All of these different mediums offer different types of learners to have access to the content and training type available to them to suit their needs.
So when you and Bob two desks over need to learn the same functionality of a certain part of the Platform, and it turns out Bob learns best through reading, and you might learn best through video and audio cues, we want to make sure both of you have access to training that is tailored to your unique learning styles.
2. Make it personal.
We introduce ourselves; by name, and by picture, reminding media owners who are taking these courses that we’re here for them. We make it personal and remind them that we’re not just some robots somehow creating e-learnings that don’t have emotions. The key is being relatable and empathetic. The more you are relatable, the more you are liked. The more you are liked, the more you are trusted. By showing clients who we are—people, just like them—we offer a relatability that hadn’t been part of the experience before showing our faces and saying our names.
Our biggest goal in educating our media owners is to help them become more confident in their SpotX accounts and in the ad tech industry, and part of ensuring they trust our education material is by trusting those who create the material.
3. Write from the client’s respective.
And most importantly, we write from the client’s perspective. No, I don’t mean writing as the client and saying “I” instead of “you.” I mean looking at the problem we’re trying to solve in a piece of education and hop into the client’s shoes while creating it—what is the client experiencing with this? What are their frustrations? What’s the best solution for them in this situation?
It’s crucial to answer those questions and write for the client rather than our own agenda as a client education team. This also goes back to point number 2 and ensuring media owners can trust us and the education we’re offering. Our goal is to help offer guidance to clients through their journey with SpotX and in order to educate on that successfully, we have to write from their perspective.
And that’s how we educate our media owners here at SpotX. We offer varied types of education, make the education personal, and most importantly, we put ourselves in their shoes and write from the media owner’s perspective.
This article was written by Liz Vana, client education training specialist at SpotX