Okay, so maybe they don’t feel like they can rule the world, but here at SpotX, we try to make training as fun and engaging as possible for our media owners to ensure that you feel as confident as possible in your SpotX accounts.
How do we do that? To paraphrase a quote from a favorite show of mine, the answer is always in the banana stand. Let’s dive into the three main strategies we employ to strengthen our clients’ confidence with their SpotX accounts.
1. Switch up the training medium.
First, we offer varied mediums of education. We create trainings via your typical SCORM files. We also offer article-style trainings, as well as animated videos. And in addition to varied mediums of education, we offer industry training as well as account-specific training. All of these different mediums offer different types of learners to have access to the content and training type available to them to suit their needs.
So when you and Bob two desks over need to learn the same functionality of a certain part of the SpotX Platform, and it turns out Bob learns best through reading, and you might learn best through video and audio cues, we want to make sure both of you have access to training that is tailored to your unique learning styles.
2. Make it personal.
Our trainings are personal, so don’t think that we’re just some robots somehow creating e-learnings that don’t have emotions. We are people, just like you, and you’ll recognize the same relatable, trusted team that you interact with on a daily basis. Our biggest goal is to help you become more confident in your SpotX account and more knowledgeable about the ad tech industry.
3. Walk in your shoes.
And most importantly, we write from your perspective. We look at the problem we’re trying to solve in a piece of education and hop into your shoes while creating it—what are you experiencing with this? What are your frustrations? What’s the best solution for you in this situation?
It’s crucial to answer those questions and write for you, and deliver useful, trusted advice, rather than pursue our own agenda as a client education team. Our goal is to offer guidance to our clients through your journey with SpotX and in order to educate on that successfully, we have to recognize your perspective.
And that’s what you can expect from our trainings here at SpotX. We offer varied types of education, make the education personal, and most importantly, we put ourselves in their shoes and write from the media owner’s perspective.
This article was written by Liz Vana, client education training specialist at SpotX