Advertising is about making connections, so as advertising industry professionals everything we do is centered around enabling brands to connect with consumers in the most efficient and effective ways possible.
At SpotX, we believe that video plays a crucial role in engaging with audiences, and that’s why we work with the world’s finest publishers and media owners to bring their advertising supply to market.
Changes in programmatic transactions
There is no argument that the ad tech space has gone through a transformation over the past couple of years. We have entered into a period of maturity where the importance of transparency and visibility matches the need for quality supply at scale — a shift that SpotX has strongly advocated for and is proud to be at the forefront of.
It is now clear that buyer behavior and marketplace dynamics have dramatically changed the way programmatic transactions take place, with the strong emergence and rapid growth of private marketplaces now playing a key role in many buying decisions.
eMarketer predicts that by 2020, 83.6 percent of all digital video ad dollars in the U.S. — or $33.55 billion — will be conducted programmatically and $4 out of every $5 invested in programmatic advertising will go to either programmatic direct deals or private marketplaces (PMPs).
PMPs provide advertisers with direct access to inventory from premium publishers, providing greater control when transacting programmatically. At SpotX we believe that advertisers should be able to transact in brand-safe, fraud-free environments and have the ability to buy with confidence from the marketplace type of their choosing with access to a diverse set of inventory options to best suit their needs.
Introducing the new SpotX Explorer private marketplace tool
This is why we have created SpotX Explorer, an inventory discovery tool that complements our Open Marketplace offering by adding increased visibility for buyers into private marketplace options.
SpotX Explorer enables advertisers to match campaign objectives with featured publishers who offer PMP inventory. It then provides the ability for buyers to scale direct-deal executions on a one-to-one basis or as a custom curated marketplace.
As the use of PMPs continues to grow, advertisers need to understand which publishers are participating in private marketplace deals and what types of inventory are available.
Scale and the time requirements of setting up deals are often cited as the downsides of private marketplace transactions.
SpotX Explorer helps advertisers find publishers faster and allows buyers to create their own custom curated marketplace deal requests based on publishers who have inventory matching specific campaign requirements.
Ready to find your perfect match? Click here to explore private marketplace inventory from our featured world-class publishers.