It was great to be back in Tokyo, Japan for Advertising Week Asia and this time, we had the pleasure of having our chief revenue officer, Sean Buckley, and managing director of Asia, Gavin Buxton, in market also.
Ken Harada, country manager of Japan at SpotX, moderated a fantastic and inspiring panel on Finding success in the new era of data-driven TV (total video) and radio advertising with Mr. Taira Fusegawa, director of business development department, media services/radio, TV division at Dentsu Inc., and Mr. Shimpei Okada, director at radiko Co. Ltd, and Sean Buckley. They discussed key strategies, tactics and considerations for setting up a successful online video monetisation strategy across all streams and screens within the current media environment in Japan.
Technology and data are what some of the world’s leading companies are built on including Google, Facebook, Uber, and Airbnb. Media is now different; the key is helping programmers and broadcasters to make it easy for buyers to transact with them, bring data to the table, and allow them to drive ROI and purchase ad inventory the way they want, given the experience and phenomenal assets that they have to bring to market.
To learn more about how to find success in the world of addressable advertising, check out our full video below.