In 2017, SpotX began expanding its presence in the Japanese ad tech market. Ken Harada, country manager of Japan at SpotX, joined the team to lead these efforts, and has already seen the market expand tremendously within the last year. While programmatic is still on the rise in Japan, there’s been a lot of interest in opportunities for advertising within live content on OTT.
Advertisers are very mindful of brand safety and dedicated to advertising to human targets instead of falling prey to ad fraud. Much like in Europe, 2018 is looking to be a huge year for sports, and the Japanese market has shown an opportunity to grow live ad insertion within OTT.
“In Japan compared to the United States market, the industry is still growing in programmatic. Right now we’re still seeing a lot of subscription based models, but the industry is moving to ad supported and we’ll be seeing more of it in the near future,” shared Ken.
Learn more about what’s next for the Japanese market in ad tech in our interview with Ken Harada below: