“Scale Matters: SpotX and smartclip Form New Global Ad Tech Powerhouse”
In November of last year, RTL Group announced plans to combine SpotX with our European sister company, smartclip, building one global team with one platform to become the cornerstone of RTL’s rapidly-growing digital ad tech business.
Today, we’re proud to announce that the integration is officially underway. Our combined company will continue to do business as SpotX in the United States and internationally, while leveraging the well-positioned smartclip brand in local markets as appropriate. Myself and SpotX co-founder Steve Swoboda will continue to serve as CEO and CFO, respectively. The co-founders of smartclip, Jean-Pierre Fumagalli and Roland Schaber, will report in as General Managers for SpotX in Europe heading up Business Development and Operations, respectively. In addition, SpotX’s J. Allen Dove will continue to serve as CTO of the combined company with smartclip’s Thomas Servatius serving as co-CTO for European Broadcaster Solutions.
Over the next several months, we will continue to work to merge the SpotX and smartclip teams into a global force more than 550 strong. This move will allow us to compete more effectively in the dynamic programmatic video landscape, increasing our international exposure and positioning us to conduct more than 40% of business outside the United States in years to come.
As our first official partner, RTL Group will begin to roll out the new SpotX platform to its broadcasting businesses in Germany, replacing multiple external service providers with one unified solution boasting a fully integrated, holistic, data-driven ad tech stack.
With these first few steps, we’re excited to establish the pace and momentum that will continue to drive us forward over the course of 2018. Read today’s official announcement here and stay tuned for more updates to come.