As header bidding continues its expansion into video, the solutions and mechanisms are evolving and adapting to meet video’s complex needs. Although header bidding is an effective solution to circumvent ad server waterfalls and boost CMPs, it has some challenges. Specifically, header bidding can be time-consuming and difficult to implement, requiring a lot of custom coding. That’s why SpotX and JW Player have joined forces to bring to market a single click Video Player Bidding solution.
For publishers using JW Player that want to reap the benefits of header bidding without the hassle, our exclusive JW integration allows them to accomplish this with the flip of a switch. The integration can be activated directly within the JW Player platform, requiring no additional code. It’s as simple as a tag to integrate, but comes with all the benefits of a direct integration, including rich video metadata, Priority Sync and fraud and viewability measurement.
We’ve developed three options that give publishers the flexibility they need to run the implementation with their tech stack:
- If the publisher wants to start leveraging SpotX as the primary ad server, we have a direct integration into JW Player that can be enabled with a single click. SpotX performs our parallel ad decisioning that we have been doing for 10+ years, competing 65+ DSPs demand sources simultaneously.
- If SpotX is not the primary ad server, publishers can leverage SpotX and JW Player’s Video Player Bidding solution. This solution calls SpotX at a predetermined price floor. If SpotX can meet or exceed this price floor, JW Player displays the ad directly into the player. If the price floor is not met, publishers have the option to enable a fallback call to DFP. This solution eliminates unnecessary calls and line item set up, streamlining ad delivery.
- Finally, if publishers are not interested in reducing latency, SpotX and JW Player still offer a traditional header bidding set up directly within the player.
This is the first time video tech and ad tech have been merged into a single solution. With video’s complexities, publishers will be glad to have our deep video expertise to help overcome technical hurdles and achieve maximum monetization in minimal time. With this unique partnership, publishers currently using JW Player instantly gain access to SpotX’s 65+ DSP integrations and allows advertisers to access premium inventory that was previously unavailable. For publishers using SpotX, this integration unlocks access to JW Player’s rich video metadata before the bid, including player settings, content settings and viewability data that increase the value of their inventory.
As ad tech continues to evolve, so will the monetization solutions. That’s why SpotX and JW Player continue to evolve with it and have demonstrated our commitment to building a solution that meets the needs of our publishers. Visit our Video Player Bidding page to learn more about this unique offering.
See also:
Everything you need to know about header bidding
This article was written by Lexie Pike, product marketing manager at SpotX.