The focus of audience buying is on people, not pages. Rather than gauging interest by proxy, advertisers want direct access to audiences that they believe are ripe for conversion. Companies offering more powerful, and finely targeted audience connections are generating supreme interest from buyers.
So how can you take advantage of audience buying?
DMPs offer publishers the ability to store additional data on their audience. Companies like SpotX allow you to leverage that data for selling campaigns by integrating it into our ad serving capabilities. With our Audience Management Engine, you can:
- Increase the value of impressions you deliver. Sell your unique audiences to interested advertisers to garner higher CPMs for your private marketplace campaigns.
- Win more repeat business and secure increased budgets. Improve advertiser performance by delivering the audiences advertisers are looking for.
- Use it with ease. SpotX populates your first-party audience segments directly into Campaign Management, putting the power of your audience right at your fingertips.
Activate the value of your audience and start using the SpotX Audience Management Engine
Audience selling allows you to unlock the power of your audience, empower advertisers to efficiently reach highly-valued targets with relevant creative and command more advertising dollars. To learn more about audience capabilities, get in touch with a member of your account team or learn more about the SpotX Platform.
Leah Brite, Director, Product Marketing