Boost Advertising Revenue with Zip Code Targeting
Just in time for the height of the political advertising season, SpotX has introduced the ability for publishers to target specific zip codes through the self-service Publisher Platform and API.
Browse by:
Just in time for the height of the political advertising season, SpotX has introduced the ability for publishers to target specific zip codes through the self-service Publisher Platform and API.
It’s no secret that mobile apps are booming. In 2015, time spent on mobile apps eclipsed time spent on any other digital media and now comprises over half of all time spent on digital media. Given mobile apps’ increasing popularity, SpotX is now enhancing in-app bid requests to give buyers more data about the inventory they want to bid on and improve in-app inventory monetization for publishers.
The latest addition to the SpotX Publisher Platform represents a convergence of two significant AdTech industry trends.
We brought our one-of-a-kind event to Singapore to facilitate programmatic deals between premium buyers and sellers in the region.
Checkout or latest SpotX on the Move and keep track of where the SpotX team will be throughout the summer.
The value of a publisher’s 1st party audience data is undeniable. However, it can be tough to determine when it’s enough by itself or when it may be best to bolster 1st party data with 3rd party data. We’ll shed some light…
Story authored by Randy Cooke, originally published on The Drum’s Found Remote. Economics is a fascinating discipline. It is, at its core, the science of systems, providing instructive models for understanding nodes of value and centers of influence. As it…
If you are a data juggernaut like Lotame, you’ve had the opportunity to see endless permutations of data that have resulted in some pretty creative and complementary uses of that information. As part of SpotX’s partner series on audience, today Lotame will be uncovering the five most extraordinary uses of a publisher’s that break the mold and do something novel.
Programmatic technology has revolutionized the landscape for digital advertising, but the adoption of programmatic buying practices has not been consistent across the globe. Our latest white paper takes a look at some of the challenges and opportunities facing U.S. based publishers as they expand their audiences around the world.