How to impress your colleagues with an expansive Programmatic TV vocabulary In the first post of our PTV series, CTV vs PTV – WTF Programmatic, we examined the differences between PTV and CTV and the relationship between the two acronyms….
It should come as no surprise that we are experiencing seismic shifts in the way that users consume video content. Young people in particular are watching videos in ways we weren’t even thinking about twenty years ago. While live TV viewing was the dominant consumption method for several decades, it’s on a fast decline.
Stay up to date with SpotXers whereabouts in December.
Mobile devices are changing how consumers make purchase decisions, turning one of the year’s biggest shopping days into one of the highest mobile sales day for retailers.
Amplify performance with robust grouping technology by transacting within a SpotX Curated Marketplace.
We’re excited to announce that we’ve won the Colorado Tech Association’s 2015 ‘Company of the Year’ APEX award.
Find out what events SpotX will be attending this November!
Few industries love their jargon more than AdTech. Right now there is a convergence of two trends going on, each laden with their own acronyms, that is causing the creation of even more acronyms. So what are those trends you ask?
No matter which political party you belong to, you’ve probably noticed more and more political ads popping up wherever you look. Digital is not only a way to round out traditional ad campaigns, but also provided a wide variety of capabilities typically unavailable in other mediums.