Every internet user has had experience interacting with a brand online, whether that be through viewing or clicking on an ad, browsing a brand’s website, or even logging into that site to make a purchase. What users may not realize…
Big data, deterministic data, probabilistic data, publisher first-party data, advertiser first-party data, second- and third-party data, data, data, data… today the industry is consumed with the promise of data, but all these different types of data can be overwhelming. Over…
The last fifteen months at the FCC have yielded some of the most consequential policy decisions since the commission’s founding in the 1930s. From net neutrality to redefining what constitutes an MVPD, commissioners have consciously pursued positions that promote innovation and foster competition across an industry that currently offers consumers very little choice.
June will mark the ninth year since the release of the iPhone. Almost a decade since its debut, the disruption ushered in by Apple’s visionary device continues to change the way we consume media – with TV now feeling the force of its revolution.
Top of mind for all marketers is the quality of media their investments are able to procure. Strategic decisions continue to be made around the avoidance of fraud rather than the efficiencies of various buying patterns.
While there is a common misconception that cookies are not supported on mobile, it’s simply not true. However, the functionality of cookies is certainly more limited in the mobile environment than in desktop.
To cap off our programmatic TV series, we asked Randy Cooke, VP Programmatic TV, and Kevin Hunt, Sr. Director Product Management, to share SpotX’s programmatic TV initiatives in a Q&A style forum.
During this transformational shift from the traditional concept of television to digital video, one can only wonder where PTV is going. We asked TiVo, clypd, ComScore and Lotame to give us their thoughts on the future of PTV and to characterize what moving forward will look like.
You’ve likely been hearing about VPAID 2.0 since last year and may be wondering exactly why it’s important to the video advertising industry. So, let’s demystify VPAID and talk about some of the reasons the industry is adopting this new standard from the IAB.